ORLANDO, FL – In a new multi-year
agreement, Amway and the Orlando Magic have entered a partnership in which
Amway will be the presenting sponsor of the Orlando Magic’s training camp
as well as the season sponsor of the team’s practice jerseys. The Orlando
Magic and Amway represent one of the first partnerships of this kind in
the NBA, as this is the first season in which teams were granted clearance
to have a sponsorship presence on their practice jerseys.
Amway was founded in 1959 by Magic
owner Rich DeVos and his best friend, Jay Van Andel. Celebrating its 50th
anniversary, Amway is one of the world’s leading direct selling
companies and now operates in more than 80 countries and territories around
the world.
Earlier this year it was announced
that the Orlando Magic and Amway would continue to build their partnership
through the naming rights agreement of the new Amway Center. Amway Center
will open in the fall of 2010 and compete to host major national events,
concerts and family shows, while serving as the home to the Orlando Magic.
"The Orlando Magic is excited
to further extend our partnership with Amway,” said Orlando Magic Chief
Operating Officer Alex Martins. "There is certainly great pride in
this unique partnership and Amway’s international business aligns perfectly
with the worldwide popularity of the Magic, the NBA and its athletes. We
are proud to have the Amway name on our practice jerseys as we work toward
our goal of winning a championship.”
“This unique opportunity builds
pride in the Amway business around the world,” said Amway Chief Marketing
Officer Candace Matthews. “We’re looking forward to extending our partnership
with the Orlando Magic. Both Amway and the Magic have fans around the world,
and in both organizations, we are committed to the hard work it takes to
succeed.”
About Amway
Amway is one of the world’s largest
direct selling businesses. Founded in 1959 and headquartered in Ada, Michigan,
USA, Amway offers consumer products and business opportunities in more
than 80 countries and territories worldwide. The company also provides
product development, manufacturing and logistics services through its Access
Business Group and Alticor Corporate Enterprises divisions. In its most
recent fiscal year, the Amway family of companies reported annual sales
of $8.2 billion. For more information, please contact Amway’s media relations
staff at 616.787.7565, or via e-mail at: mediainfo@amway.com.
About The Orlando Magic
Orlando's NBA franchise since 1989,
the Magic's mission is to be world champions on and off the court, delivering
legendary moments every step of the way. On the court, Orlando has won
four division championships (1995, 1996, 2008, 2009), had five 50-plus
win seasons, and won the Eastern Conference title in 1995 and 2009. Off
the court, on an annual basis the Orlando Magic gives more than $2 million
to the local community by way of sponsorships of events, donated tickets,
autographed merchandise, scholarships and grants. Orlando Magic community
relations programs impact an estimated 75,000 kids each year, while a Magic
staff-wide initiative provides more than 5,000 volunteer hours annually.
In addition, over the last 20 years nearly $15 million has been distributed
to local non-profit community organizations via the Orlando Magic Youth
Fund (OMYF), a fund of the McCormick Foundation since 1994, which serves
at risk and disadvantaged youth. Ticket highlights include: 7,569 seats
priced $25 or under per game; a $27 lower bowl ticket; and tickets priced
at $10 per game. For ticket information log on to orlandomagic.com or call
407-89-MAGIC.
Through the National Basketball
Association's NBA CARES program, the league, players and teams will raise
and contribute $100 million for charity, donate more than 1 million hours
of hands-on volunteer service to communities worldwide, and build more
than 100 places where kids can learn and play over the next five years.
The NBA is broadcast in 215 countries and territories in 42 languages.
The Orlando Magic is also the developer
of the Amway Center which will compete to host major national events, concerts
and family shows. Opening in the fall of 2010, the facility will be operated
by the City of Orlando and owned by the Central Florida Community.